eCommerce is an important industry to become part of in our modern world as every day people are moving away from physical highstreet shops in favour of a more convenient online experience.
If you are looking to make a name in this industry there are a lot of things you will need to learn as well as factors to consider. One of these, for example, is where you will store your stock if you are working from home. online business address services can be used to store items away from home. And what will your platform be? Will you create a website or host your items on Amazon or Etsy?
Running an online store can definitely be a challenge and this is why today we want to share some wisdom from professionals in this field.
“Get a web analytics tool implemented correctly with granular reporting at the product level so you can calculate margins on each product in your inventory. This will inform you of where to focus your marketing spend.”
“It’s not sexy, but focus on your core competency, which — for nearly all merchants — means creating, selling, and delivering an exceptional product. Everything else you’ll ever do flows from that central ingredient. Learn as much as you can from your customers on this front, especially from the returns and exchanges.”
“There is plenty of money to be made in optimizing for a profitable transaction but if that’s your end goal, you are leaving most of the profits on the table. Rather than developing a brand and relationship to make a sale, consider how the first sale just a step toward a profitable relationship.”
“Personalization is the key to customer experience. Many companies are starting to personalize their entire customer journey. Delivering personalized services requires companies to understand their customers’ behaviors. When it comes to selling products online emotions are the only path to winning customers rather than price. Even with advanced digital technology, many customers find it difficult to empathize with a particular brand. Adding a human touch to your customers’ experience can help you distinguish your brand. Visual engagement tools, such as co-browsing and video chat can help build an emotional bond with customers. Instead of focusing on generating leads and sales, its time to think about your customers – those customers who make buying decisions based on how much they relate to your brand.”
“Try to understand the buyers journeys your customers take. Few people buy something the first time they visit a website. Instead, they make the decision slowly over time, often after many brand interactions. Marketing tactics, customer loyalty programs, pricing strategies, and more all play a large role in the buyers journey. The more you know about the how your customers discover your brand and make purchasing decisions, the better equipped you will be to execute on all other aspects of your business.”
“AI-powered chat bot services are taking off and should explode in 2018. A recent BI Insider survey showed that 80% of those surveyed said that they had been directed to review chat bot automation and have some sort of solution ready by 2020.
Python, and it’s wide acceptance and ease-of-use should be the programming language of choice for chat bot AIs and I expect that will have a boom in 2018 as well.
Chat bots represent the next evolution in natural language processing. And they provide a cheap and effective way to answer simple questions and provide a 24/7 access point between businesses and customers. Time to embrace our robot overlords.”
“My recommendation is to be obsessive about how your customers “flow” through your website and knock down any barriers that prevent them from purchasing your product or signing up for your service. You don’t want your customers to ever wonder “how do I purchase this?” It should be clear. Any moment of hesitation could mean the loss of a potential sale. Another tip: Write clearly and simply on your site. Again, you want your customers to understand what you are saying and not send them into a mental loop trying to understand what the heck you are saying. Using a tool like the Hemingway App can help with this.”
Even the best targeted Ad campaign will not deliver ROI if your marketing funnel is broken. So before you go hard on your Facebook or Google Ad spends you want to spend more time, effort and money to see if your website has loose ends.”
“Get to know your customers. No matter how amazing your marketing might be – snappy headlines, valuable videos or solid copy – all of that won’t matter if it’s not relevant to the audiences. Understand your customer and go beyond just demographic information – gender, age, geo location – get to their pain points and frustration and how your product/service solves their pain points and frustrations.”